For Immediate Release: November 27, 2024

 

The global music community and industry now has access to .MUSIC’s uniquely branded and tailored branding tools to manage their verified digital music identity, protect their musical works and content, streamline their business, and engage with collaborators, partners and fans. This follows the highly anticipated global music industry announcement of the .MUSIC domain name and verified MusicID launch.

 

.MUSIC builds on this milestone with the introduction of its branded SmartBadge and SmartPage technology. Designed to provide complete control and management of branded music identities and to enhance security, interactions, and business, the SmartBadge and SmartPage are now available to all registered .MUSIC domain name and verified MusicID holders worldwide.

 

.MUSIC’s powerful new services — the SmartBadge authenticity watermark, the SmartPage branded website of verified music content, and id.MUSIC’s Single Sign-On (SSO) — represent the next step in .MUSIC’s mission to create a more trusted, safer and transparent digital music ecosystem, where music creators, industry professionals and music companies can protect, manage and promote their brand identities, musical works and content with confidence.

 

“With .MUSIC’s SmartBadge and SmartPage, we are setting a new industry standard for authenticity, security, and connection within the global music industry,” says Constantine Roussos, the founder and CEO of .MUSIC. “This is a significant leap in the digital music identity space, providing the music community with enhanced brand protection and promotion opportunities, while fostering trust and transparency across the entire music ecosystem.”

 

“.MUSIC’s launch of the industry’s first open Single-Sign On identity solution will enable music community members to access the entire .MUSIC ecosystem and other digital service providers securely and conveniently using their interoperable and verified global MusicID,” says id.MUSIC executive director Marina Roussou. “Members of the international music community will be able to display their branded blue checkmark across all of their digital properties and social channels, signaling that their identity is genuine, legitimate, and trusted.”

 

“We are thrilled to introduce .MUSIC’s SmartBadge and SmartPage that allow verified MusicID holders to connect with authenticated tools and apps in a convenient, streamlined and secure way to bring their creative identities and content directly to their desired partners, collaborators and fans,” says my.MUSIC CEO Peter Lee. “This is aligned with our objective to provide essential and invaluable solutions to artists, creators, industry professionals, companies and brands to cultivate genuine relationships with their fans and partners in a secure and seamless way, reinforcing .MUSIC as the trusted home for music consumption online.”

 

The id.MUSIC SSO offers a single, secure set of credentials that enables music community members to log in across multiple music applications and platforms, centralizing their digital identity and enhancing security, while at the same time saving valuable time and enhancing productivity by bypassing repeated logins across different applications. By consolidating sign-in with secure id.MUSIC credentials, members can also reduce data breach risks. This simplified approach to identity management makes verified member onboarding faster, cheaper and more convenient for music organizations, collection societies, digital service providers and distributors by eliminating login barriers and providing a smooth, frictionless online experience.

 

In light of the proliferation of digital counterfeiting, non-consensual AI content, and fake accounts, the SmartBadge watermark provides a robust layer of protection by linking back to only verified, legitimate and safe .MUSIC profiles and content. This ensures that any interaction or any content that is shared is real, authorized and properly attributed to and validated by their digital music identity. The SmartBadge is a uniquely branded and authenticated digital badge similar to a blue checkmark that features an embedded watermarked QR code (See Limp Bizkit SmartBadge and Skylar Grey SmartBadge examples) that links fans, partners, and audiences directly to the member’s official .MUSIC SmartPage, providing an easy and secure way to verify authenticity, build trust and signal brand authority to fans, partners and search engines. The SmartPage is an advanced branded and search optimized webpage, an official online identity hub enables members to have full control over their digital footprint and to showcase authenticated and authoritative source of information about them, their music-related works and their unique skills (See Limp Bizkit SmartPage and Skylar Grey SmartPage examples).

 

In a world of fakes, frauds, and AI-driven impersonation, the SmartPage provides a beacon of truth. It is a space where fans, partners and collaborators can confidently and securely connect with real artists, creators, industry professionals, companies and brands. Registered .MUSIC users have complete control over their SmartPage content, allowing them to highlight their work, update information, and manage their brand as they see fit on the Internet. Thousands of artists have already started using their .MUSIC SmartBadges and SmartPages.

 

“I have seen the industry change a lot over the years, but this .MUSIC thing? It is next level,” says Fred Durst, frontman of band Limp Bizkit that has sold over 40 million records. “It is not just about stopping fraud. It is also about creating a trusted space where we can connect with fans without worrying about imposters or scams. It is a game-changer for artists at every level.”

 

“It always bums me out that I do not own SkylarGrey.COM. Now, a verified .MUSIC feels more official than a .COM,” says multi-platinum artist, songwriter and producer Skylar Grey. “I am excited to see how having a verified MusicID can also be used by the global music industry to help musicians get paid and solve the problem of unclaimed black box royalties.”

 

“We live in a time full of misinformation, stolen identities and deep fakes. Finally, artists can get their verified music identity and be trusted,” says Elliott Taylor, recording artist and acclaimed songwriter for artists such as Celine Dion and Eminem. “.MUSIC is much needed because it guarantees that an artist's identity is truly and undeniably authenticated.”